Nicholas Shirley's The Smart Phone in Your Pocket... notes

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Know
  • Many people use phones to compare prices of goods online while in the store
  • Many people also use their phones to scan barcodes
  • More young people have smart phones because they are more likely to have disposable incomes.












Want to know
  • Why do so many places refuse or reject credit cards and other payments?










Learn
  • 29% of smartphone owners are mobile buyers
  • We use our smart phones more for guidance and suggestions, than for actual purchases
  • There's a turning point coming, some people are staring to us their phones for actual purchases of goods.
  • and nearly 71% say they would use their phones as a credit card.